Ethical Social Media

Build your social media marketing plan while learning how to ethically promote your organization or business on social media.

This live instruction course will build the skills you need to manage your social media effectively, efficiently and on-brand, through collaboration and live feedback from a 20+ year marketing & communications professional.

Starts Feb 15, 2022

Only 8 seats available per session!

Learn New Skills

Learn the skills you need to manage your social media accounts in efficient, affordable and creative ways, even if you aren't into social media.

Build the Social Habit

Getting into the social habit can be hard for some. Learn tips and tricks to stay consistent, on-brand and engaging.

Make a Plan

Having a plan will make your life easier by keeping you on track and providing guidelines that you can use to measure your results.

Get Feedback

Not sure about your creative or blog post? Get feedback from your cohort and others who have also taken the course.

I taught this course in person at the Lloydminster Learning Council in 2017 and 2018
Certified for Social Media Marketing by Hootsuite
Professionally managed social media accounts for local businesses and provincial non-profits
Check out my LinkedIn for more professional experience.

Meet Your Instructor

"Social media. Love it or hate it, we all know that if you're a business or organization, you have to be on it.

Hi! I'm Lisa Allan, owner of Freshet Creative Services, in beautiful Athabasca, AB.

I've been using social media for business for more than 7 years, I've managed social for non-profits and businesses, I've been certified for social media marketing... and it's still sometimes a chore. It's easy to drop to the bottom of my to-do list when I'm busy or don't have much to post about.

So I've developed this course with a dose of accountability to help build a habit. You'll have homework. I will too. We'll be checking up on each other's social accounts and giving feedback.

That's also why we're doing it live online, not just with pre-recorded lessons. We can discuss your goals, make a plan, exchange feedback and improve the skills you need to be efficient and effective.

I want you to walk away feeling confident that you can use social media to meet your goals, engage your audience and enjoy the process." – Lisa :-)

In this course we will cover:

Week 1- Where you at? - Introduction to Social Media Marketing

Intros & overview of everyone's business/organization
Understanding your brand
Marketing basics
Why social media for promoting your biz/org?
How to approach when you aren't into marketing/sales?

Week 2 - Are you on brand? - About Branding & Profile Optimization

More about branding
How to fill in each profile: FB, Insta, Twitter, LinkedIn/YouTube
Using Canva to create branded material

Week 3 - What story are you telling today? Creating Content & What to Post

Start with storytelling
Various forms of content
Ideas for great posts
Blog writing and why it’s important

Week 4 - Facebook is still king. - Using Facebook for Brand Building & Promotion

Organic posting
Building community with Facebook Groups
Facebook Ads & Ads Manager

Week 5 - Influencing & Collaborating: Using Instagram for Brand Building and Promotion

Organic posts
Insta stories
How Insta and FB work together
Hashtags
How to engage influencers and collaborate on content

Week 6 - Those other guys still count: Using Twitter, LinkedIn & YouTube for Brand Building and Promotion

Following other Twitter accounts
Posting on Twitter - start the convo
Paid Twitter ads? Maybe…
LinkedIn - How to share your branded profile and write an article
YouTube - Video shorts, live sessions, getting subscribers

Week 7 - It’s not all about you. Engaging Your Audience & Building Community

What does audience engagement look like?
Understanding what your audience wants
Building relationships
Dealing with negativity
Customer service on social

Week 8 - Getting it together: Scheduling Posts, Measuring Results & Sticking With It!

Best times to post
Creating your posting calendar
Using Canva scheduler and other options
Using analytics to measure results
Creating your social media marketing plan
Final thoughts

What to Expect

Who It's For

Anyone that manages the social media for their organization who isn't a marketing or design professional and needs to learn a few tips and tricks.

What You'll Need

Computer with internet connection.
Permission on social media accounts to be an admin.
Zoom experience (or learn more here).

Your Cohort

Collaborate with people outside of your organization for fresh perspectives.
Learn from each others experiences.
Small class size gives everyone time to get feedback.

Private Group Chat

Post your ideas for feedback before going live, share success stories and what went wrong with your cohort and others who have taken the course.

What You'll Accomplish

Create a Social Media Marketing Plan

Having your plan written and organized will make it easier when you need to refer back to it. It outlines your business' goals and sets measurable objectives.

Create a Schedule

Whether you use a sheet of paper or an online organizer, having a schedule saves you time and prevents having to come up with a posts on the fly.

Have Complete Social Profiles

Some of your target audience might never visit your website, so making sure that all of your profiles are complete will make it easier for them to find the info they need to engage with you.

Understand Paid Ads

Setting up paid ads can be tricky. Make sure you are spending your budget effectively by knowing how to set them up to reach your target audience.

Build a Habit

Yeah, I know, I've already said that, but repetition helps build that habit!

Sign me up!

FAQ's

Can I pay for an employee to take this course?

Absolutely! If you have assigned social media managment to an employee who's usual job description doesn't include it, this is the course for them!
Do I need to be on social media to take this course?

You will have to have a personal Facebook account and business accounts for the platforms you will be using. It will be much easier for you to understand what we're doing if you have the basics. If you are new to socila media, contact me and let's discuss how you could be successful.
What is the cancellation policy?

You can receive a refund for your purchase, minus payment transaction fees if any, up to five days before your course begins. After that point, I cannot offer a refund for your purchase. If you need to cancel within 5 days of the start date, you could offer your seat to someone else in your organization. Please contact me for details.
Do I need to be selling something to do marketing?

Even if you don't have a product or service to sell, social media marketing can be helpful for organizations who are fundrasing, looking for volunteers or promoting a cause.

Contact

Links

Freshet Creative Services Home

Canva - Affiliate Link

Wix - Affiliate Link

What is an affiliate link? If you click on one of my affiliate links and then purchase a subscription, I receive a commission. I only have affiliate promotions for products I use, recommend and 100% stand behind.

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