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Ethical Social Media

Build your social media marketing plan while learning how to ethically promote your organization or business on social media.


This live instruction course will build the skills you need to manage your social media effectively, efficiently and on-brand, through collaboration and live feedback from a 20+ year marketing & communications professional. 


Starts Feb 15, 2022

Only 8 seats available per session!

  • I taught this course in person at the Lloydminster Learning Council in 2017 and 2018

  • Certified for Social Media Marketing by Hootsuite

  • Professionally managed social media accounts for local businesses and provincial non-profits

  • Check out my LinkedIn for more professional experience.

Meet Your Instructor

"Social media. Love it or hate it, we all know that if you're a business or organization, you have to be on it.


Hi! I'm Lisa Allan, owner of Freshet Creative Services, in beautiful Athabasca, AB.

I've been using social media for business for more than 7 years, I've managed social for non-profits and businesses, I've been certified for social media marketing... and it's still sometimes a chore. It's easy to drop to the bottom of my to-do list when I'm busy or don't have much to post about.


So I've developed this course with a dose of accountability to help build a habit. You'll have homework. I will too. We'll be checking up on each other's social accounts and giving feedback. 


That's also why we're doing it live online, not just with pre-recorded lessons. We can discuss your goals, make a plan, exchange feedback and improve the skills you need to be efficient and effective. 


I want you to walk away feeling confident that you can use social media to meet your goals, engage your audience and enjoy the process." – Lisa :-)

In this course we will cover:

Post Production Video Editing

What to Expect

Who It's For
  • Anyone that manages the social media for their organization who isn't a marketing or design professional and needs to learn a few tips and tricks.

What You'll Need
  • Computer with internet connection.

  • Permission on social media accounts to be an admin.

  • Zoom experience (or learn more here).

Your Cohort
  • Collaborate with people outside of your organization for fresh perspectives.

  • Learn from each others experiences.

  • Small class size gives everyone time to get feedback.

Private Group Chat
  • Post your ideas for feedback before going live, share success stories and what went wrong with your cohort and others who have taken the course.

Image by Austin Distel
Image by bruce mars

What You'll Accomplish

Create a Social Media Marketing Plan

Having your plan written and organized will make it easier when you need to refer back to it. It outlines your business' goals and sets measurable objectives.

Create a Schedule 

Whether you use a sheet of paper or an online organizer, having a schedule saves you time and prevents having to come up with a posts on the fly. 

Have Complete Social Profiles

Some of your target audience might never visit your website, so making sure that all of your profiles are complete will make it easier for them to find the info they need to engage with you.

Understand Paid Ads

Setting up paid ads can be tricky. Make sure you are spending your budget effectively by knowing how to set them up to reach your target audience.

Build a Habit

Yeah, I know, I've already said that, but repetition helps build that habit!

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  • Can I pay for an employee to take this course?
    Absolutely! If you have assigned social media managment to an employee who's usual job description doesn't include it, this is the course for them!
  • Do I need to be on social media to take this course?
    You will have to have a personal Facebook account and business accounts for the platforms you will be using. It will be much easier for you to understand what we're doing if you have the basics. If you are new to socila media, contact me and let's discuss how you could be successful.
  • What is the cancellation policy?
    You can receive a refund for your purchase, minus payment transaction fees if any, up to five days before your course begins. After that point, I cannot offer a refund for your purchase. If you need to cancel within 5 days of the start date, you could offer your seat to someone else in your organization. Please contact me for details.
  • Do I need to be selling something to do marketing?
    Even if you don't have a product or service to sell, social media marketing can be helpful for organizations who are fundrasing, looking for volunteers or promoting a cause.


Thanks for submitting!


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