Ethical Social Media
Build your social media marketing plan while learning how to ethically promote your organization or business on social media.
This live instruction course will build the skills you need to manage your social media effectively, efficiently and on-brand, through collaboration and live feedback from a 20+ year marketing & communications professional.
Starts Feb 15, 2022
Only 8 seats available per session!
I taught this course in person at the Lloydminster Learning Council in 2017 and 2018
Certified for Social Media Marketing by Hootsuite
Professionally managed social media accounts for local businesses and provincial non-profits
Check out my LinkedIn for more professional experience.
Meet Your Instructor
"Social media. Love it or hate it, we all know that if you're a business or organization, you have to be on it.
Hi! I'm Lisa Allan, owner of Freshet Creative Services, in beautiful Athabasca, AB.
I've been using social media for business for more than 7 years, I've managed social for non-profits and businesses, I've been certified for social media marketing... and it's still sometimes a chore. It's easy to drop to the bottom of my to-do list when I'm busy or don't have much to post about.
So I've developed this course with a dose of accountability to help build a habit. You'll have homework. I will too. We'll be checking up on each other's social accounts and giving feedback.
That's also why we're doing it live online, not just with pre-recorded lessons. We can discuss your goals, make a plan, exchange feedback and improve the skills you need to be efficient and effective.
I want you to walk away feeling confident that you can use social media to meet your goals, engage your audience and enjoy the process." – Lisa :-)
In this course we will cover:
What to Expect
Who It's For
Anyone that manages the social media for their organization who isn't a marketing or design professional and needs to learn a few tips and tricks.
What You'll Need
Computer with internet connection.
Permission on social media accounts to be an admin.
Zoom experience (or learn more here).
Collaborate with people outside of your organization for fresh perspectives.
Learn from each others experiences.
Small class size gives everyone time to get feedback.
Private Group Chat
Post your ideas for feedback before going live, share success stories and what went wrong with your cohort and others who have taken the course.
What You'll Accomplish
Create a Social Media Marketing Plan
Having your plan written and organized will make it easier when you need to refer back to it. It outlines your business' goals and sets measurable objectives.
Create a Schedule
Whether you use a sheet of paper or an online organizer, having a schedule saves you time and prevents having to come up with a posts on the fly.
Have Complete Social Profiles
Some of your target audience might never visit your website, so making sure that all of your profiles are complete will make it easier for them to find the info they need to engage with you.
Understand Paid Ads
Setting up paid ads can be tricky. Make sure you are spending your budget effectively by knowing how to set them up to reach your target audience.
Build a Habit
Yeah, I know, I've already said that, but repetition helps build that habit!
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